Stratford agrees and believes calls for a more co-ordinated response from industry stakeholders and suppliers will become louder from corporates.
He further suggests that improving the travel experience for everybody is to ensure every community is involved at every stage of the process.
“Individuals in communities – including LGBTQ+, solo female travellers, travellers with visible and hidden disabilities and ethnic and religious minorities – have the deep understanding of the challenges they face and any representative body must have them on board to be an integral part of the solution,” Stratford says.
“There are so many good things already being done by the travel industry to help remove some of those obstacles, which is really positive. But there categorically needs to be an industry taskforce, traveller representation and government collaboration to make a truly seismic shift. From employers’ points of view, it’s important their staff can progress and travel and that’s where TMCs can go above and beyond to assist.”