The interest in blockchain today is akin to that of the Internet in the 1990s. It’s been touted as a remedy for many of the travel industry’s challenges. Able to deal with mind-boggling complexity and transparency for trips, travellers and providers; reconcile payments quickly and efficiently; and reduce dependence on intermediaries.
Yet, if it’s such a wonder-tech, why hasn’t it been adopted at scale? Where is blockchain now in the hype and adoption cycle? Where is its real potential? And what can we learn from other sectors using it?
