Employees now exhibit greater trust in peer opinion than expert recommendation, there is a growing importance placed on frequent travellers remaining connected to ‘home’ life and a greater focus on cultural differences. For UBS, the paramount aim in the first year was communication and traveller engagement and to measure the latter, UBS launched an electronic survey in EMEA, sent after each trip with a few questions relating to the journey with a thumbs up/down response. If the response is a thumbs down, the traveller’s regional manager calls them to talk about the cause of discontent.